Search results for " employer branding"
showing 4 items of 4 documents
In search of a theoretical framework of factors influencing work and life balance
2021
Work and life balance (WLB) has gained noticeable attention amid the pandemic. Even before the outbreak of COVID-19, the increasing pace of life encouraged the investigation of individual and organisational aspects of WLB. Physically and mentally healthy people help society develop and grow. Health issues caused by work and life imbalance lead to dissatisfaction with both work and life, which, in turn, leads to higher stress and stress-related illnesses, for instance, burnout. From the organisational point of view, WLB is a factor in analysing the efficiency of an enterprise. The consequences of a work-life imbalance are intentional or unintentional absence, high employee turnover, low prod…
What you see is what you get? Measuring companies' projected employer image attributes via companies' employment webpages
2021
Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies’ projected employer image attributes based on their employment webpages. Specifically, we analyze companies’ projected employer image attributes by applying computer‐aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relativ…
L’employer branding nelle amministrazioni pubbliche
2017
L’employer branding (EB) nelle organizzazioni pubbliche è un tema poco esplorato dalla ricerca. Scopo di questo studio è comprendere il fenomeno dell’EB nelle organizzazioni pubbliche e fornire alcune prime indicazioni di policy per le amministrazioni e la ricerca. L’articolo affronta nell’ordine i seguenti temi: (1) il concetto di EB nelle organizzazioni orientate al profitto; (2) la ricostruzione dei motivi che spiegano l’interesse del settore pubbli - co per il branding in generale; (3) le ragioni per le quali l’EB è rimasto fino a oggi una pratica poco conosciuta e i motivi di un crescente interesse nelle organizzazioni pubbliche; (4) l’analisi dei contenuti emergenti per un EB pubblico…
Hybrid Work: Gen Z Expectations and Internal Employer Branding Implications
2022
Gen Z – also known as ‘Generation Z’ or ‘iGeneration’ born between 1997 and 2009 – has been hit the hardest by the pandemic and remote work. Whilst the global workforce will include nearly 27% of Gen Z by 2025, it appears essential to address their needs and preferences. This chapter provides new Gen Z white-collar workers’ insights hitherto scarce in research – comparably to those of Gen Z students – to help understand how to motivate, engage, and develop them. In particular, Gen Z's values and expectations for hybrid work emerge from 15 qualitative online interviews leveraged to advance recommendations to enhance internal employer branding – that is branding intended for the organisation’…